What is a brand?
A successful brand is one that creates a relationship with its customers.
It lives almost entirely in their minds. While your logo, image, customer
service, distribution, pricing and promotion all help to make up the brand,
without the emotional ties to your customers, you are just another business…
not a brand.
At Campaign Marketing, we have developed the tools you need to ensure
that your business connects with your customers in a way that creates
a unique relationship, which becomes your unique brand.
These tools include a successful process based on the highly acclaimed
“4D” model created by Thomas Gad (as used by companies including
Virgin, Ikea, Nike, Nokia, SAS, Erickson, Adidas, to name but a few).
The “4D” model explores the four dimensions any successful
brand should have – the mental, emotional, spiritual and the functional
Through Campaign Marketing’s branding tools, you will learn ways
to constantly build your brand and connect with your customers, creating
a successful business.