“Getting over 600 people from all parts of the world to the Snowy Mountains in summer was a huge undertaking but Campaign Marketing made it all happen smoothly. Then there’s those thousands of other things they did to make the event ‘the best ever’ – from the opening ceremony and daily management, to the excitement of the final evening’s entertainment”

Rob Staples, WFFC committee secretary

Less than six months out from the start of the competition, the World Flyfishing Championships organizing committee needed to urgently review the existing event management arrangement. Through its work with NSW Fisheries, Campaign Marketing was recommended to the head of the WFFC committee, Senator Shayne Murphy.

In quick time, we liaised with the 32 international fly fishing bodies, organized their travel and accommodation, arranged their special customs needs and prepared the venues for their arrival.

Campaign Marketing was also responsible for managing the media, raising and managing sponsorship, conducting all ceremonial events, liaising with the head of world fly fishing, Fips Mouche, managing logistics to and from the fishing venues and the day-to-day management of the competition and committees.

The following year, the World Fly Fishing Championships was held in England, the home of fly fishing. The English organizers were so impressed with our management of the 1999 event, they asked us over to advise their committee. We also took on the role of Team Manager for the Australian team, helping them to win a bronze medal in an extremely competitive environment.