“Without the professional submission and direction from Campaign Marketing, we would not have won the Global Innovators Awards for the “Best Homewares Store in Australia”…. and then, to top it off, a “Best in the World” award, judged in Chicago in April 2004”

Kevin and Clare Goodwin, founders of Cookshop Plus

Cookshop Plus is an outstanding example of a business with a clear positioning and brand. Every aspect of the store experience is consistent with its brand code – from the magazine and radio advertising to the carefully crafted window displays and delightful and surprising service.

Kevin and Clare then asked Campaign Marketing to “do the same thing” for a new venture – an up-market gourmet edibles store. We created the brand code and from that, the name “The Blue Brown Bag”.