“We are now seeing the full effects of strategic marketing, branding and creative advertising”

Tim Luce, Director

In early 2003 Campaign Marketing conducted a brand code exercise on L’lectrec and have been working through the recommendations ever since. These recommendations included a clear change of direction for the company – one that has set them apart from the many competitors in the electrical appliance market.

This programme made each employee accountable and asked them to do the % things that make 100% of the difference – every day.